The following link is to a blog post about what people need from advertising is happiness. Just because the rules of the game have changed doesn't mean that people still don't respond to advertising that moves them. All great ads, whether from the 1950s or 2009, should affect, motivate, reassure, create emotion.
How can we create that feeling with the online experience? It's something everyone who is in advertising should keep in mind because it's vital to our role in the business world of 2009. There's a lot more to worry about than in Don Draper's heyday.
Read this blog for a great perspective.
http://www.videoegg.com/blog/node/333
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